when it comes to marketing your business, every character counts

Fixate Ensures What You Write Lands Right

First Impressions Last

Bow tie with polka dots representing professionalism in copyediting & proofreading

look profesh

Your brand copy says a lot about you and your services.

If you’re an ambitious, purpose-driven, small-business dynamo DIYing your way through basically everything…

But you’re overwhelmed, burned out, and just want to freaking magnetize more incredible people who need YOU to help them so you can fully step into your entrepreneurial “why” AND create more financial freedom and time…

Then I may be just what you need to stop melting down & start leveling up: a like-hearted, creative copy partner with a fresh set of eagle eyes on everything that reflects you & your brand.

Vintage phone on yellow background represents clear communication in business writing for websites

Communicate clearly

Understandable and easy-to-read content that’s engaging, authentic, and user-friendly ensures your dreamiest clients hear you loud and clear.

And while small details, like typos or broken links, may seem like no big deal compared to the bajillion other big-picture problems on your plate, smooth, error-free writing that looks professional helps maintain a consistent, frustration-free experience for your deserving — and most discerning — audience.

be findable by dream clients who need you

Businesses with well-written, grammatically correct, error-free content & copy are more likely to rank higher in search engine results.

Which means that when you invest in a right-for-you copywriting partner, you improve your brand’s chances of being discovered by more of your target audience, driving traffic organically, and boosting your business's online visibility.

Contact Allison

Struggling to find the time, skills, or desire to produce clear, compelling copy that converts…consistently?

I support women just like you with fresh ideas and meticulous feedback through the lens of your most deserving (and discerning) clients so you can earn more freedom to focus on the things and people who need you most.

Hey! I’m Allison.

I’m a pinball-lovin’ Mama bear from New Jersey with a late-in-life ADHD diagnosis and a velcro dog named Paddington.

After 25 years of pouring my time, energy, focus, and heart into corporate news jobs that didn’t align with my core values, a sudden layoff paved the way for the next chapter of my life.

In January of 2024, I began a new professional and personal journey with the official launch of my solo copyediting & proofreading business as a very special 48th birthday gift to moi.

And now I’ve added collaborative copywriting to my services so I can provide greater writing and marketing support to women+-led small businesses and entrepreneurs chasing dreams and changing lives. #WomenHelpingWomen #AlliesWelcome

If writing, editing, proofreading, and marketing for your business doesn’t light you up, you’re not alone.

Click below to schedule a call so we can collaborate to grow both of our businesses in ways that take good care of our clients AND ourselves.

Contact Allison